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Driving Sales with Signature Beverage Programs

Simply put, a signature beverage delights customers and drives sales. That’s true whether it’s a colorful cocktail with a Hollywood film theme, an exotic tropical vacation in a glass or a specialty libation in a collectible cup that recalls World Series thrills for years to come.

That was just one of many perspectives on beverage marketing discussed during a roundtable of foodservice executives at this year’s National Restaurant Association Show in Chicago.

In this white paper, get tips from the experts:

  • What makes a successful signature beverage program?
  • Key considerations for a prosperous signature drink
  • The benefits of drinkware

Sponsored by Whirley-DrinkWorks!

 
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