Driving Beverage Sales and Loyalty with Customization

Customization — or tailoring food and beverage orders to the consumer’s preference — is a powerful force that drives sales and increases guest loyalty in foodservice operations.

With beverages in particular, a growing number of operators use customization as a creative marketing tool by encouraging guests to mix and match flavors in iced tea, coffee, lemonade, soft drinks and cocktails.

Another potent customization vehicle they use is the beverage container itself — r

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