Yogurtland looks to differentiate with menu extensions

Yogurtland looks to differentiate with menu extensions

Chain considers adding Greek yogurt, pastries, cakes, more

Yogurtland is exploring menu extensions that will put its locations to better use, including potentially adding Greek yogurt, yogurt cakes and cookie sandwiches to its menu.

Craig Takiguchi, the Irvine, Calif.-based chain’s vice president of brand management, has taken on the mission of differentiating the 300-unit frozen yogurt chain in an increasingly competitive market.

For existing locations, Takiguchi is working on ways to make more efficient use of the unit footp

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