Wendy’s tests new value bundles

Wendy’s tests new value bundles

Limited-service chain says “Right Price, Right Size” menu not enough for value customers

The Wendy’s Co. is testing new value promotions, as the Dublin, Ohio-based burger chain looks for new ways to attract price conscious customers, the company said on Wednesday.

Speaking on the company’s earnings call, Wendy’s executives suggested that premium promotions, such as the company’s $1.99 Ghost Pepper Fries, helped drive same-store sales up 2.2 percent in the second quarter ended June 28.

But the company acknowledged that its value menu hasn’t had as strong re

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