Tropical Smoothie Café: Menu innovation, financing drives expansion

Tropical Smoothie Café: Menu innovation, financing drives expansion

CEO Mike Rotondo discusses the quick-service operator's aggressive growth plans.

After the first quarter of 2014, many quick-service restaurants reported a long winter in which severe weather hurt their same-store sales, but Atlanta-based Tropical Smoothie Café shared a much sunnier picture.

Chief executive Mike Rotondo said the food-and-smoothie chain’s outperformance was due to much more than its strong footprint in warmer states in the Southeast. Much of Tropical Smoothie Café’s unit expansion is happening in the Mid-Atlantic, Northeast and Mi

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