In July 2015, Taco Bell jumped into the on-demand economy with two feet by becoming one of the first national quick-service chains to offer delivery in partnership with DoorDash.
The move is considered a test, said Lawrence Kim, Taco Bell director of digital innovation. But in a way, the chain is always in test mode.
“We like to say we’re always in beta,” Kim said. “The nickname for my team is Taco Beta.”
Still, Taco Bell de