Taco Bell DoorDash

Taco Bell faces growing pains with delivery

Delivery Disruption: NRN is taking a deep dive into delivery in an ongoing series.

In July 2015, Taco Bell jumped into the on-demand economy with two feet by becoming one of the first national quick-service chains to offer delivery in partnership with DoorDash.

The move is considered a test, said Lawrence Kim, Taco Bell director of digital innovation. But in a way, the chain is always in test mode.

“We like to say we’re always in beta,” Kim said. “The nickname for my team is Taco Beta.”

Still, Taco Bell de

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