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Taco Bell to debut in China

First unit to open in Shanghai this year as chain hopes its Mexican food works internationally

Taco Bell is taking on China.

The Mexican quick-service brand, the only one of three Yum! Brands Inc. concepts that isn’t dotting the Chinese landscape, will open its first location in Shanghai by the end of this year, company executives said on Tuesday.

Speaking at the Bank of America Merrill Lynch Consumer and Retail Conference, Yum CEO Greg Creed said the brand has considerable potential in the country, where sister brands KFC and Pizza Hut have done well.

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