Subway makes big digital push Subway

Subway makes big digital push

Sandwich giant creates Subway Digital, with a mandate to change the customer experience

Subway wants to change how its customers buy their sandwiches.

The Milford, Conn.-based sandwich giant this week said it created Subway Digital, a division at the company that organizes its customer-facing digital technology under a single group.

That group has a broad mandate: To use digital technology to change the customer experience

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