Starbucks Rewards app

Starbucks launches new loyalty program structure with app

During three-week promotion, customers can receive automatic gold status for a year

Image: Starbucks

Starbucks Corp. launched its revised app and loyalty program on Tuesday, with the first-ever offer of automatic gold status for members who make a purchase before May 2.

The promotion marks the pre-announced shift in the My Starbucks Rew

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