Starbird breakfast sandwich

The Nest Egg, a breakfast sandwich, features a fried chicken strip, egg and bacon.

Starbird aims to elevate the quick-service experience

Co-founder Aaron Noveshen describes chicken-based concept as “super-premium fast food”

Industry veteran Aaron Noveshen will launch a new concept, Starbird, in Sunnyvale, Calif., later this month that aims to bring the quick-service experience up a notch.

Starbird is designed to blur the lines of limited service, offering a “super-premium” menu built around fried chicken tenders served with the speed and convenience of fast food.

“We’re calling it super-premium fast food,” said Noveshen, co-founder and CEO of Starbird. &ldquo

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