kfc colonel
All photos below courtesy of KFC

The re-colonelization of KFC

The inside story of how the return of Colonel Sanders’ values brought KFC back to life

Harland Sanders, known by most as Colonel Sanders, died in 1980. But that didn’t stop him from making a celebrated return two years ago to the fried chicken chain he founded. And the results have been astounding.

The Louisville-based chain has reinserted Sanders into everything it does. While most of America sees this in the form of its buzz-generating advertisements featuring a series of actors and comedians playing the Sanders role, the re-colonelization of KFC goes m

Correction: February 27, 2017
This post has been changed to clarify details on an advertising company’s proposals to KFC.

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Contact: Desiree Torres [email protected]

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