QSRs renew focus on discounting

QSRs renew focus on discounting

Wendy’s 4 for $4 Meal is latest attempt to attract value-conscious consumers

Despite an improving economy and low gas prices, quick-service chains are working to win back value-conscious consumers with a renewed focus on discounting.

On Monday, Wendy’s unveiled a 4 for $4 Meal that includes a Jr. Bacon Cheeseburger, four chicken nuggets, small fries and a drink, priced at $4.

The company is targeting lunch customers with the unusual four-item bundle, suggesting in a release that it would be a game changer.

“At Wendy’s, we believe that

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