Taco Bell39s Waffle Taco leads its forthcoming breakfast rollout

Taco Bell's Waffle Taco leads its forthcoming breakfast rollout.

QSR breakfast battle escalates

Observers say Taco Bell is poised to rise and shine

Armed with a Waffle Taco and a few years of Millennial-driven momentum, Taco Bell is taking a bold step into the morning daypart with its national rollout of breakfast on March 27.

Many see the move as a direct attack on the beloved Egg McMuffin and McDonald’s dominance at breakfast. But Taco Bell joins a growing crowd of morning quick-service competito

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: Food Trends
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.