McDonald’s works to improve food quality

McDonald’s works to improve food quality

Local menu items, upgraded Quarter Pounder among efforts to boost quality perception

McDonald’s Corp. has not historically been known for high-quality fare. But the quick-service operator and its new CEO, Steve Easterbrook, seem intent on changing that perception.

The Oak Brook, Ill.-based company has yet to fully reveal its menu plans. But various efforts seem aimed at fulfilling Easterbrook’s goal of turning McDonald’s into a “progressive burger company.”

The most important effort could be an

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