McDonalds restaurant customers

Limited-service chains get their customers back

But the way people eat fast food has changed 

The limited-service restaurant sector has returned from its post-recessionary struggles. According to the marketing firm NPD Group, the limited-service sector has recovered all of the business during those years following the Lehman Brothers collapse.

But that doesn’t mean the sector is back to the way it was in 2007. Much has changed in those years, especially the way people eat fast food.

Consumers’ allegiances have s

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