How McRib comparisons may impact BK Rib's success

How McRib comparisons may impact BK Rib's success

It is shortsighted to look at the BK Rib as only a copy of McDonald's McRib, says one analyst.

As soon as Burger King announced a BK Rib Sandwich as part of its upcoming limited-time summer menu the inevitable comparisons to McDonald's McRib began rolling in.


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