Taco Bell has enjoyed five consecutive years of same-store sales growth and expects to surpass $10 billion in sales by the end of 2017, said CEO Brian Niccol on Friday.
The 7,500-unit chain is well on its way to reaching its goal of $14 billion in sales by 2021, Niccol said at a conference sponsored by BDO and Trinity Capital Investment Banking in Los Angeles.
That growth comes largely from the Irvine, Calif.-based chain’s success with staying relevant — not an easy feat for a 54-year-old brand.
From the launch of the latest menu innovation last week, to new experiments with staffing, here are five ways Taco Bell is demonstrating its brand relevance.
Photos courtesy of Taco Bell
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