Darin Harris CEO

Darin Harris, CEO

CiCi’s Pizza CEO discusses brand refresh

Darin Harris outlines strategy for pizza buffet chain

CiCi’s Pizza opened a new restaurant in Little Elm, Texas, last week that reflects many of the changes the brand is undertaking.

The 2,550-square-foot restaurant occupies a smaller footprint than most of CiCi’s 445 locations, executives said, and also features new interior design, furniture, and updated signage and graphics.

Darin Harris, who was named CiCi’s CEO in July 2013, said the company h

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