Caving to consumer demand, Popeyes begins offering delivery

Caving to consumer demand, Popeyes begins offering delivery

Fried-chicken chain partners with Uber Eats

Every hour, a Twitter user asks Popeyes for delivery, according to the fried-chicken chain. So, on Wednesday, the brand responded by delivering with Uber Eats in participating New York, New Jersey, Washington, D.C., Chicago and Miami restaurants.

 

“As seen on social media over the years, we’ve tried to come to the rescue of our loyal guests, celebrities, athletes, chefs and others who have made their cravings for Popeyes known,” said Chad Crawford, president of North America for the Popeyes brand, in a news release. “Now with Uber Eats, we can provide the same doorstep delivery service to all of them. We’re excited to give our guests the great taste they love with the added convenience of delivery.”

Popeyes, which was acquired by Restaurant Brands International Inc. last year, cited data from Uber Eats which found that orders for fried chicken have risen steadily by 54 percent over the past year, and orders for biscuits, a popular item on Popeyes’ menu, have risen by 83 percent.

“Putting delicious food exactly where and when you want it is our specialty,” said Liz Meyerdirk, global head of business development at Uber Eats. “Popeyes has a rich history of serving up delicious fried chicken and classic signature sides, and we’re excited to make it even easier for our users to get the food that fits their busy lives, delivered at Uber speed.”

NRN ordered Popeyes mixed chicken dinner this afternoon. Although the coleslaw we ordered didn’t arrive, the rest of the experience went seamlessly, no pun intended. The traditional boxes Popeyes has utilized for years might need an update in the age of delivery, though. The brand’s classic fried chicken held up through delivery, but the Cajun fries got a bit soggy in transit.

Popeyes has 2,900 restaurants in the U.S. and around the world.

Contact Gloria Dawson at [email protected] 

Follow her on Twitter: @gloriadawson

TAGS: Operations
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish