Bojangles’ spotlights biscuits in new prototype

Bojangles’ Inc. debuted a new restaurant design on Wednesday in Greenville, S.C., that gives the chain’s signature buttermilk biscuits their own theater.

The “Biscuit Theater” features the unit’s “master biscuit maker” making the menu item fresh every 20 minutes, the 699-unit Charlotte, N.C.-based company said.

Randy Icard, Bojangles vice president of construction and development, said aspects of the Greenville store will be used in new and existing locations. The company is remodeling or rebuilding four restaurants in the Charlotte market to include many of the design elements.

“The new concept showcases our commitment to our guests’ experience and to operational excellence,” Icard said in a statement.

The prototype’s exterior combines such materials as brick, tile and steel canopies. Interior features graphics that celebrate the brand’s heritage, such as “Famous Chicken ‘n Biscuits” and “Made from Scratch Since 1977.”

New crocks in shades of yellow, orange and green replaced steel warming trays to give the food display area a more inviting appearance.

The dining room now offers free Wi-Fi, multi-device charging stations, high-top community tables and a variety of interesting seating options, including Adirondack chairs.

Uniforms for Bojangles’ team members were also updated.

As of Sept. 25, Bojangles' had 301 company-operated restaurants and 398 franchised units.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

Photos courtesy of Bojangles'

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