Qdoba sales propelled by simplified pricing

Qdoba sales propelled by simplified pricing

Sister brand Jack in the Box also sees improvements with renewed focus on food, hospitality

Qdoba Mexican Grill’s simplified pricing structure helped propel same-store sales 14 percent in the first quarter, boosting the chain’s average check 9.8 percent without giving the impression of a price increase, company officials said Wednesday.

At sister brand Jack in the Box, officials credited a new focus on food in advertising and staff-wide hospitality training for a 4.4-percent increase in systemwide same-store sales, including a significant acceleration in the latter hal

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