Study: Technophile Millennials eager to interact in digital domain

Study: Technophile Millennials eager to interact in digital domain

When Joe Millennial, age 22, walks into a Carl’s Jr., the first thing he may reach for is his smartphone.


Initially, he checks in using his Happy Star Rewards app. If this is his first or fourth visit, he can spin the Wheel of Awesome that appears on his phone, giving him the opportunity to instantly win free food, a coupon or other prizes.


While he waits in line, he can use his smartphone to compare calories between a turkey burger and bacon cheeseburger. He can check o

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