When Joe Millennial, age 22, walks into a Carl’s Jr., the first thing he may reach for is his smartphone.
Initially, he checks in using his Happy Star Rewards app. If this is his first or fourth visit, he can spin the Wheel of Awesome that appears on his phone, giving him the opportunity to instantly win free food, a coupon or other prizes.
While he waits in line, he can use his smartphone to compare calories between a turkey burger and bacon cheeseburger. He can check o
All access premium subscription
Why Upgrade your account?
NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.
Questions about your account or how to access content?
Contact: Desiree Torres [email protected]