Study finds demand, confusion when it comes to sustainable

Many consumers unclear on what the term means, Mintel finds

The demand for sustainable food and beverage items continues to grow despite some consumer confusion about what the term really means, according to a new study from Mintel.

In an online survey of 2,000 adults, 84 percent of respondents said they regularly buy green or sustainable food and drink. However, in asking consumers why they purchase such items, Mintel researchers found that many are unaware of what makes a product sustainable.

“Packaging claims, such as recyclable

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