Social media success takes focus, commitment

Driving restaurant sales through online ordering and social media can yield positive results, but experts caution that it takes commitment to the task and a sharp focus on marketing the service for the investment to pay off.

Executives participating in the webinar titled, “The New Social Order (ing): Monetizing Social Media Investments Driving Customer Loyalty,” acknowledged that some successful operators are indeed reaping benefits in the form of increased sales and higher

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