Sample an effective strategy

Sample an effective strategy

Everybody enjoys getting something for nothing. So these days fine-dining and fast-food operators alike are luring cash-strapped guests with free samples.

“It is important to let our customers taste new products,” says Thomas John, executive chef and senior vice president of food and beverage for Boston-based Au Bon Pain. “We do have companywide and local sampling programs, particularly for new menu items.”

Among the n

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