Passion for the product can mint new customers

Passion for the product can mint new customers

Words From: Charlie Duerr, web editor

I’ll just come out and say it: I like beer. I always have. But what I always liked about it was the social aspect, not so much how it tastes or where it was brewed. You could tell me a beer was brewed deep in the mountains of Vermont with the finest hops, and I would nod, feign some interest and then reach for the nearest easy-drinking, mass-produced beer. That’s why I could never quite get behind the craft-beer craze that’s been going on the last several years.


Peop

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