NY’s Southern Hospitality gets serious

New location focuses on food, beverages, not celebrity connections, sports bar roots

Attaching a celebrity’s name to your restaurant might be good for business at first, but it’s not always the best strategy if you want your food to be taken seriously.

So the owners of Southern Hospitality in New York City have stopped touting pop star Justin Timberlake as being a partner in the restaurant, which opened its second location last month.

“I honestly don’t know if [Timberlake] ever had an actual ownership in the restaurant,” director of

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