NPD: Industry must appeal to teens’ more sophisticated tastes

NPD: Industry must appeal to teens’ more sophisticated tastes

To appeal to the sophisticated teens about to flood college campuses nationwide, dining directors need to take the mystery out of mystery meat, put the customer back in customer service and offer students a total dining experience, say officials at The NPD Group.

The crop of incoming students—part of the Millennial Generation—are more restaurant-savvy, have higher expectations and are less satisfied with their overall dining experiences than teens the same age just five years ago, acc

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