NPD: Consumers are seeking more bold, authentic flavors

NPD: Consumers are seeking more bold, authentic flavors

Mainstream Americans love their meat and potatoes, but now many also are embracing jalapeños and edamame—and they want restaurateurs to do the same.

Out of 21 flavors that consumers said they wanted to see more of on restaurant menus, Mexican/Latin/Spanish influences, Italian influences, garlic, hot/spicy and Asian influences topped the list, according to new data from The NPD Group for the year ended in February. Also popular were pepper, jalapeño, chocolate, citrus and teriyaki. The

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