Learning the language

Targeting the Hispanic market means getting comfortable with Spanish

Restaurant operators looking to connect with Hispanics should start brushing up on their Spanish. 


While there are many English-speaking Hispanics who have become Americanized, the majority of Hispanics in the United States are less acculturated and are most comfortable speaking Spanish, say officials with market research firm The NPD Group. 


In addition, with more than 45 million Hispanics in the United States and the Bureau of Labor Statistics forecasting the ethnic group to

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