Hitting the road with food trucks

One of the newest and hottest vehicles to promote your restaurant is a literal vehicle -- colorful and sometimes whimsical food trucks that are being rolled out to highlight brands and dish out free food.

But before you start creating your hot-dog-shaped truck, two experts on building these vehicles and creating marketing strategies for them offered a slew of tips at the NRA Show.

Joe Doyon of Lancaster, Mass.-based Turtle Transit said make sure your truck's food