HAVING WORDS WITH Harry Balzer VICE PRESIDENT, THE NPD GROUP

HAVING WORDS WITH Harry Balzer VICE PRESIDENT, THE NPD GROUP

Statistics are Harry Balzer’s life—or at least a big part of it. As vice president of The NPD Group and author of the company’s annual report, “Eating Patterns in America,” Balzer makes sense out of the endless numbers that NPD gathers from consumers on their eating behavior, both at home and away from home. Since he began working for NPD 29 years ago, he has become a national expert on food and diet trends and is one of the foodservice industry’s primary sources for unbiased market in

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