To half and to hold: Operators lure patrons with wine discount promos

To half and to hold: Operators lure patrons with wine discount promos

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At first glance, a wine promotion that slashes the price of fine wine by half may seem akin to charity. Although generosity may be involved, rest assured that there are also hardheaded business motives. Restaurant operators who offer eye-popping, limited-time wine discounts are hoping to fill the house on slack nights, cause a buzz among wine aficionados and create an emotional attachment that seeds repeat patronage and future wine sales long after the prices go back up.

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