FATZ says rebranding paying off

Chain debuts new Lite Side menu

FATZ, the new name for the former Fatz Café casual-dining chain, has been working for months on a rebranding initiative including a new name and logo, refreshed interior and exterior looks, and a now a new menu that features a Lite Side entrée line.

Showcasing some of its latest steps to Nation’s Restaurant News, FATZ vice president of marketing, Stephen Loftis, said restaurants that have implemented some of the changes have seen sales improve. The first restaurant

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish