Consumers craving more ethnic cuisine

Consumers craving more ethnic cuisine

Two studies show broadening appeal for cuisine such as Thai and Caribbean

Adventurous consumers are searching farther afield for exotic food experiences, according to recent studies published by two research firms.

Mintel, citing data from its “Global New Products Database,” said consumers appeared to be stretching beyond the relative comfort zones of the “big three” ethnic cuisines — Italian, Mexican and Chinese — to sample new tastes. As a result, the number of retail items that contained the words “Caribbean,&rdqu

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