Conduct freebie promos wisely to avoid giving away the store

Giving away the store may not be the best answer to surviving these desperate times. Free Grand Slams may have driven 2.2 million people into Denny’s, but will that effort show a real return on investment? When you factor in the cost of advertising, labor and product, what is the long-term effect? It had super public-relations value, no doubt. But was the company in a position to take full advantage of the opportunity? Quiznos appeared

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