The color purple

The color purple

There’s little haze in the minds of most consumers these days when it comes to purple-colored foods. They clearly perceive the brightly colored dishes as exotic, nutritional powerhouses.

“A lot of people equate antioxidants with purple” foods, says Eric Helms, owner of Juice Generation, a four-unit juice bar concept in New York City that opened nearly 10 years ago.

Açaí and blueberries, in particular, are among t

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