Building ‘moats’ protects profits and ensures competitive edge

Building ‘moats’ protects profits and ensures competitive edge

CHICAGO —The secret to attaining a competitive edge is simply to build a “moat” around your brand, said Gary A. Williams, president and founder of Kanbay Research Institute.

Cracker Barrel has done that, he said, and so have Starbucks, Ruth’s Chris Steak House, Taco Bell and Olive Garden. What

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