The $5 price point, already popular among sandwich purveyors and casual dinnerhouses, is helping sales take off at airports.
The Wow! $5 Chow! promotion launched in late May at the Food & Shops at Philadelphia International Airport and LaGuardia Airport in New York are increasing sales at participating stores in both airports, officials said.
The program gives diners a choice of menu items during all dayparts at such eateries as Jet Rock Bar & Grill,