Top 100 social media brands in 2012 4Q

McDonald's has emerged as the new leader in the latest Restaurant Social Media Index Top 100.

Starbucks had held the top spot since the quarterly ranking began, but for the first time, another brand jumped to the No. 1 position in the fourth-quarter index.

The RSMI Top 100 has seen McDonald's rise in the consumer sentiment part of the index, as well as in social consumer engagement. The brand's strength has grown on Twitter and Facebook, almost tripling the growth of Starbucks on those social media platforms.

Below, meet the rest of the new top 100-ranked restaurant brands, based on activity in the fourth quarter of 2012.
 
Learn more on the RSMI homepage [2], including a breakdown of what's behind the numbers, the index methodology and a video presenting the latest insights in social media brand building. Also check out the previous quarter's Top 100 [3].

2011 4Q RSMI Index
Company Name RSMI Score Company Name RSMI Score
1. McDonald's 239.57 51. Wolfgang Puck 181.33
2. Starbucks 237.13 52. Caribou Coffee 181.10
3. Wendy's 234.77 53. Auntie Anne's Hand-Rolled Soft Pretzels 180.25
4. Buffalo Wild Wings 227.54 54. Dairy Queen 179.31
5. Subway 223.2 55. Wingstop 179.13
6. Jimmy John's 223.12 56. Red Lobster 179.02
7. Hard Rock Cafe 220.38 57. Taco John's 178.83
8. Chick-fil- A 217.75 58. Sweetgreen 177.92
9. Red Mango 216.66 59. Denny's 177.77
10. Taco Bell 214.52 60. Jason's Deli 176.29
11. Chipotle Mexican Grill 212.42 61. Whataburger 176.17
12. Bonefish Grill 211.72 62. California Pizza Kitchen 175.94
13. Pizza Hut 210.2 63. Five Guys Burgers and Fries 175.79
14. Applebee's 209.54  64. Wow Bao 175.6
15. Panera Bread 208.56 65. Carl's Jr. 175.34
16. Sonic 205.43   66. Smashburger 175.12
17. Outback Steakhouse 203.14 67. Tender Greens 175.11
18. Red Robin Gourmet Burgers 201.72 68. Cold Stone Creamery 175.09
19. Firehouse Subs 201.71 69. Jersey Mike's Subs 174.81
20. Chili's Grill & Bar 201.37 70. Baja Fresh Mexican Grill 174.80
21. Peet's Coffee & Tea 198.83 71. Popeyes Louisiana Kitchen 174.72
22. Papa John's 198.26 72. Wildflower Bread Company 174.70
23. Tasti D-Lite 196.84 73. In-N-Out Burger 174.69
24. Hooters 196.42 74. Yard House 174.03
25. Olive Garden 196.13 75. Uno Chicago Grill 173.44
26. Boudin Bakery 195.53 76. Seasons 52 172.87
27. KFC 195.42 77. P.F. Chang's China Bistro 172.81
28. Shake Shack 195.39 78. Bubba Gump Shrimp Co. 172.48
29. Cinnabon 194.83 79. Hardee's 172.43
30. The Cheesecake Factory 193.04 80. Anthony's Coal Fired Pizza 172.28
31. Pinkberry 192.93 81. Famous Dave's 172.12
32. AJ Bombers 192.79 82. Alamo Drafthouse 171.22
33. Maggiano's Little Italy 191.54 83. Johnny Rockets 171.16
34. Dunkin' Donuts 190.81 84. Little Caesars Pizza 170.84
35. Qdoba Mexican Grill 189.43 85. Tropical Smoothie Café 170.59
36. Jamba Juice 188.63 86. Moe's Southwest Grill 170.45
37. El Pollo Loco 188.07 87. Pizza Fusion 170.32
38. Krispy Kreme 186.69 88. Jack in the Box 170.11
39. Burger King 186.10 89. Twin Peaks 170.04
40. Sbarro 185.83 90. Benihana 169.90
41. Arby's 184.94 91. Salsarita's Fresh Cantina 169.79
42. Which Wich 184.89 92. Zaxby's 169.14
43. Domino's Pizza 184.01 93. Brio Tuscan Grille 168.74
44. Texas Roadhouse 183.31 94. White Castle 168.64
45. On The Border Mexican Grill & Cantina 183.15 95. Zoup! Fresh Soup Company 168.63
46. T.G.I. Friday's 183.12 96. Buca di Beppo 168.60
47. Baskin-Robbins 182.81 97. Mellow Mushroom 168.45
48. The Coffee Bean & Tea Leaf 182.11 98. Quiznos 168.41
49. Souplantation & Sweet Tomatoes 182.03 99. Rubio's Fresh Mexican Grill 168.11
50. Rainforest Cafe 181.65 100. Native Foods Café 168.07

Source: All data provided by DigitalCoCo