NRN to host Tweet chat on social media strategies

NRN to host Tweet chat on social media strategies

The industry's leading social media managers will discuss best practices on April 17

Nation’s Restaurant News will hold a live chat on Twitter at 12 p.m. EST/9 a.m. PST on April 17 with the restaurant industry’s leading social media managers.

The chat will elaborate on topics covered in NRN’s special report on social media that comes out April 15.

NRN senior editor Mark Brandau (@Mark_from_NRN [2]) will lead the discussion among Rick Wion (@RDubLife [3]), director of social media for McDonald’s Corp.; Caroline Masullo (@CMM2B [4]), director of digital and social marketing for Pizza Hut; and Liz Bazner, social and digital communications specialist for A&W Restaurants, and her Twitter alter ego, Rooty the A&W Bear (@awrestaurants [5]). The chat is expected to last between 30 minutes and one hour.

This Tweet Chat encourages participants to interact with NRN editors and leading marketers in social media, a subject NRN has covered in-depth in its special report, “Next-level marketing: Harnessing the power of social media.” The chat will begin with the following questions from NRN editors:

Q1: How has social-media marketing changed in the past few years at your brand?

Q2: Which social platforms accomplish the most for your brands?

Q3: How are local and mobile becoming more integrated into your social marketing?

Q4: Is social becoming more integrated beyond marketing, like in operations or HR?

To join the conversation, Twitter users are invited to use the #NRNSocialChat [9] hashtag and follow the stream, sending comments and questions to @Mark_from_NRN.

Readers can follow NRN’s coverage of social media through its proprietary NRN Social 200 [8], powered by TrackingSocial, or by following @NRNOnline [10] and connecting on Facebook [11].