How to best reach Millennials was the most popular story this week on NRN.com, as readers looked to a new study that outlined dining out habits and preferences for the coveted younger age group.
A look at the top 10 quick-service brands with “buzz,” as rated by consumers and reported by YouGov Brand Index, also directed readers to new marketing information. Subway ranked first in a consumer poll, garnering the highest “buzz score”— a positive perception among consumers — of all the quick-service chains.
The week also showed the industry’s continued focus on healthful menu items, with news of Cold Stone Creamery debuting its low-fat frozen yogurt, a look at “skinny” or low-calorie cocktails, and an analysis of the federal government’s suggested nutritional guidelines for food marketed to children.
At the end of the week, Yum! Brand Inc. posted its second-quarter results, and discussed plans for even more growth abroad, especially as U.S. sales continue to suffer at KFC, Taco Bell and Pizza Hut.
Browse NRN’s Weekly Wrap slide show for more industry coverage from the week of July 11, including interviews with Max & Erma’s and Buffet Partners execs and a look back at CKE Restaurants’ TV ads.
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