OAK BROOK Ill. A POS system in test at 200 McDonald’s units in the United States has improved order accuracy by replacing the keyboard's product labels with pictures, according to Matthew Paull, chief financial officer for franchisor McDonald's Corp. The registers are already in place at 10,000 stores worldwide, according to the chain.
McDonald’s would not reveal the costs of replacing older cash registers. However, the company told analysts that test stores using the system were able to serve 12 more cars per hour via the drive-thru, where McDonald’s conducts 65 percent of its business.
The devices feature colored pictures of each menu item, and replace systems that used small buttons labeled with product abbreviations. Mystery shopper scores on accuracy around the world are higher than before the registers were changed, Paull said.
“We are confident it’s making crews’ jobs easier,” he recently told analysts.
Atechnology consultant speculated that the new system works for crewmembers for whom English is not their primary language.