EMERYVILLE Calif. Jamba Inc. has promoted Susan Shields to the role of senior vice president and chief marketing officer for the 742-unit Jamba Juice smoothie chain, the company said Tuesday.
Shields, who previously served as the Emeryville, Calif.-based company’s vice president of consumer products, licensing and growth initiatives, replaces Paul Coletta, who resigned as senior vice president, chief marketing and brand officer in December to pursue other interests.
In her new role, Shields will help drive comprehensive growth of the Jamba brand through leadership of all the marketing and innovation initiatives, officials said. She will report directly to James White, Jamba's president and chief executive.
Prior to joining Jamba, Shields worked in innovation and product development or marketing for Beautiful Inc., Safeway grocery stores, Del Monte Foods and Quaker Oats Co.