Italian Ice Concept Expands its Cool University

BENSALEM PA. —To support the expansion of Rita’s Water Ice, the Italian ice concept has moved its training facility to larger quarters here and attached it to a new training store that is open to the public, said chief executive Jim Rudolph.

Based in Trevose, Pa., Rita’s grew from 33 units to 68 in 2006 and expects to have up to 135 stores open by the end of this year. Cool University, now located in the Showcase Plaza Shopping Center in Bensalem, has more room to train franchisees and hourly employees. —To support the expansion of Rita’s Water Ice, the Italian ice concept has moved its training facility to larger quarters here and attached it to a new training store that is open to the public, said chief executive Jim Rudolph.