DALLAS Wingstop Restaurants Inc. said its national spokesman, Hall of Fame quarterback Troy Aikman, has extended his contract with the 420-unit chain for three more years.
Aikman has served as Wingstop's spokesman since 2003.
Andy Howard, Wingstop’s executive vice president of marketing, said, “It’s rare to find a spokesperson that fits so perfectly with a brand ... but Troy’s enthusiasm for our brand and wings, as well as his stature in the sports industry, make him the ideal spokesman for Wingstop.”
Aikman said, “It’s been amazing to watch them grow from a few restaurants in Texas into a national brand, and I’m proud to be part of that.”
Last spring, Wingstop announced a collaboration in which Wingstop would be the official wings of the Dallas Cowboys football team. To support that partnership, Aikman and Dallas Cowboys owner Jerry Jones recently completed a series of Wingstop television commercials that will begin airing later this summer.