ATHENS Ga. Zaxby’s, a fast-casual chicken chain based here, has brought back its boneless wings.
During a 13-week promotion of the wings in 2006, same-store guest traffic increased by 10 percent, the company said.
This year the boneless wings are available through the end of March at all of the chain’s more than 400 stores.
The “wings” are made from marinated chicken breast fried in crispy coating and tossed in a sweet and spicy glaze with flavors of citrus, ginger and chile peppers.
To promote the item, the chain is using Southern celebrities: American Idol runner-up Diana DeGarmo, actor John Schneider, football star Jerry Rice and basketball star Dominique Wilkins.
Zaxby’s operates in the Southern states of Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia,