Wendy's expands breakfast test to 235 stores

Wendy's expands breakfast test to 235 stores

DUBLIN Ohio Wendy's International is expanding its breakfast test by 75 restaurants, to a total of 235, on its way to reaching 650 test stores by the end of August and 30 percent of its North American system by the end of December.

The breakfast menu now includes a steak and egg breakfast sandwich, a breakfast burrito with hot sauce, French toast sticks with syrup for dipping, the Buttermilk Frescuit - a square-shaped biscuit with scrambled egg, cheese and choice of breakfast sausage - and a separate grouping of bargain-priced items. The value items include sausage biscuits, a sausage and egg burrito and cinnamon rolls. A few stores also are serving regional specialties.

Kerrii Anderson, president and chief executive, previously told shareholders that a systemwide rolled-out of breakfast would bring the franchisor between $75 million and $95 million annually in receipts. The company also said previously that one of the reasons its first breakfast attempt launched in 1985 failed after a few years was that it hurt the lunch daypart.

Wendy's is accompanying its breakfast roll-out with a premium coffee, Wendy's Custom Bean by Folgers Gourmet Selections, which will be offered all day.