Taco Bueno rolls out mobile coupons

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FARMERS BRANCH Texas Following a test at 80 restaurants in the Dallas area, Taco Bueno, based here, now is accepting systemwide digital coupons from Cellfire Inc. distributed to users of cellular phones and wireless Internet accessible devices.

"Partnering with Cellfire has provided a novel and innovative way to reach our customers," said Scott Terraciano-Spence, vice president of marketing for 187-unit Taco Bueno. "Cellfire offers our guests the convenience and value of getting discounts without the hassle of clipping and remembering paper coupons."

Taco Bueno offered San Jose, Calif.-based Cellfire's subscribers coupons to buy a Beef Muchaco or Chicken Potato Burrito at the discount price of 99 cents each. Diners can subscribe to Cellfire's mobile coupon service to receive the Taco Bueno discounts at Cellfire.com or by texting "bueno" to 22888.

Cellfire distributes digital coupons, with unique redemption codes, on behalf of several restaurant chains or some of their franchisees, including Hardee's and Domino's Pizza.