Starbucks introduces ‘everyday’ coffee with a giveaway

SEATTLE Starbucks Coffee is giving away free 8-ounce cups of its new “everyday” Pike Place Roast blend today for a half-hour starting at 9 a.m. PDT at more than 7,000 coffeehouses nationwide to introduce what the chain is calling “our smoothest coffee ever.”

The fresh-roasted-and-shipped beans, ground daily and made in 30-minute-limit batches, will be available at Starbucks outlets each day along with the usual daily special roasts to address consumers’ requests for a predictable, everyday brewed coffee, Starbucks officials were quoted as saying.

The giveaway also will involve temporary Pike Place Roast Cafes at pop-up locations across the country.